UnderSide Records is an independent entertainment label based in Tyler, Texas, focused on artist development, promotion, and live events. Founded and operated by Ian Steele (JJschmitty), the label supports emerging musicians by providing marketing, booking, production, and performance opportunities.

UnderSide Records works closely with its artists to build authentic brands, expand audience reach, and create real-world exposure through concerts, showcases, and digital content. The roster includes artists such as Malakai Manson and JJschmitty, with a strong emphasis on hip-hop, alternative, and underground sounds.

The mission of UnderSide Records is to empower independent artists, offering guidance, resources, and platforms for those seeking growth in their creative journey—while building a community-driven, forward-thinking music ecosystem.